Kotter's 8-Step Process: the published workhorse for leading change

Question 1 / 10Press 1–4

What's the most common change failure Kotter observed, addressed by Step 7?

1Starting too late
2A few visible wins lead the leader and coalition to relax, the change loses momentum, and the organization quietly slides back to the old paradigm — declaring victory too early
3Spending too much money
4Overcommunication

Habit loop