Kotter's 8-Step Process: the published workhorse for leading change

Kotter's published third step: develop a vision of the future state that's specific enough to direct action but general enough to inspire effort. The published five-minute test: a good vision can be described to someone in five minutes and produce both understanding and interest. If you can't, the vision isn't ready. Initiatives are the specific work streams that move toward the vision; vision without initiatives is wishing, initiatives without vision is busywork.