Kotter's 8-Step Process: the published workhorse for leading change

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• Create a sense of urgency (concrete current cost of staying the same)

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• Build a guiding coalition (power + expertise + credibility + leadership)

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• Institute change (anchor new behaviors in the culture)

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• Roughly 70% of change efforts fail; each Kotter step prevents a specific failure mode

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• People do what people see; behavior is the medium

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