Persuasion: ethical influence and the Maxwell Law of Buy-In

Question 1 / 10Press 1–4

What's the published claim of Cialdini's Pre-Suasion?

1Always rehearse your script
2What you direct people's attention toward immediately before an ask shapes whether they say yes; the persuasion happens before the persuasive content — the setup precedes the swing
3Pre-suasion is the same as persuasion
4It only works in advertising

Habit loop