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← Persuasion: ethical influence and the Maxwell Law of Buy-In

Chapter 69 · Flashcards

Persuasion: ethical influence and the Maxwell Law of Buy-In

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Definition
The published distinction across the influence literature: persuasion moves another person toward something genuinely in his interest, using means he would endorse if he could see them; manipulation moves another person toward something against his interest, using means he would reject if he could see them. The working test: would you describe the move to the other party afterward without losing his trust? If yes, it's persuasion. If no, it's manipulation, and a Mason doesn't use it.
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