Persuasion: ethical influence and the Maxwell Law of Buy-In

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• Describable to the other party without losing trust = persuasion; not describable = manipulation

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• Talk one-on-one before the room; the vote becomes confirmation, not contest

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• Touch a heart before you ask for a hand

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• Honest appreciation, genuine interest, his name, his interests, sincere importance

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• Authority over men comes from harmony between words and actions

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