Why Change is Hard: paradigms, resistance, and the human substrate

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• Systematic preference for the known current state, even when alternatives are better

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• Two-sentence answer to "why this, why now" before launching any change

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• Comfort (no growth), Learning (productive stretch), Panic (threat response, learning stops)

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• Losses weigh ~2x as heavy as equivalent gains; rational accounting of resistance

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• Leadership develops daily, not in a day; change compounds across a thousand small acts

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