Why Change is Hard: paradigms, resistance, and the human substrate

The working test that combines Law 19 with the published change literature: before launching any change, the leader has to be able to answer "why this change, why now" in two sentences. If the why-now isn't clear, the change will run into the substrate at full speed. The published phrasing: a sense of urgency is not manufactured anxiety; it is a clear, concrete, current reason that staying the same costs more than changing. Without it, the brothers' loss aversion wins the math.