Building Momentum: short-term wins, the J-curve, and the Big Mo

Question 1 / 10Press 1–4

What's the Heaths' published refinement to Kotter's short-term wins?

1Wins should be more frequent
2The easiest wins to produce are bright spots that already exist but aren't yet recognized — identify cases where the desired outcome is already happening and amplify them publicly
3Wins should be larger
4Wins should be paid for

Habit loop