Building Momentum: short-term wins, the J-curve, and the Big Mo

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• Already-existing successes amplified publicly; no need to manufacture

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• Performance dips before it rises; the dip is expected, not failure

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• Most change dies at month four; plan a push and a win to ride through it

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• Momentum is a leader's best friend; leaders create it, critics suffer from it

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• Visible, unambiguous, clearly related to the change effort

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