Tribes, Social Identity, Mission and Vision

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• Enrolled (members carry it) beats compliant (members were told)

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• One sentence, 5-15 words, what benefit for whom, durable

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• Lead with purpose (WHY), not specifications (WHAT)

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• Don't lead a Lodge you don't believe in; the tribe reads it

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• Lead in "we" language; if you don't know who you are, you don't know how to behave

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