Tribes, Social Identity, Mission and Vision

Maxwell's fourteenth Irrefutable Law: "People buy into the leader, then the vision." The sequencing is the law: a great vision presented by a leader the room hasn't bought yet falls flat; a modest vision presented by a leader the room trusts gets traction. Build credibility (chapter 60's Levels 2 and 3) first, then introduce the vision. Most failed visions failed because the leader hadn't earned the right to introduce them.