The Human Side of Change: Switch, Bridges, and the heart of Habit 1

The Heaths' published first move for the Rider: identify what's already working, even imperfectly, and study it. Most change leaders focus on what's broken and try to fix it; the published research consistently shows that studying the exceptions (the bright spots — the cases where the desired outcome is already happening) produces faster gains than analyzing the problems. In a Lodge: instead of "why aren't our newer brothers staying engaged," ask "which newer brothers are staying engaged, and what's different about their experience?"